West Texas is amazing wine country! Support the growing local industry by ordering a glass or buying a bottle with one of our Local LBK members! The High Plains AVA is a recognized wine-growing region. Pair that with our award-winning wineries you get some world-class wines! So no matter if you're a wine novice or a certified sommelier Lubbock has what you're looking for and the environments and people to make it unforgettable.